YOU ARE

A company, an NGO or any player in the life sciences or healthcare field willing to:
  • Launch an e-health device or technology on the market and need expertise in the medical field
  • Evaluate a connected device for integration in the care pathway or obtain CE marking
  • Promote an e-health device to healthcare professionals
  • Enhance awareness and understanding of digital health.

WE HELP YOU

Anticipate digital health-related challenges:
  • Characterize your market & potential early adopters
  • Identify new ethical, regulatory & data privacy challenges
  • Integrate your e-health technology in current clinical practices
  • Understand the needs & expectations related to e-health                                                   

Successfully convince future customers & end-users:
  • Build credibility & trust with healthcare professionals and end-users
  • Develop powerful marketing & communication material
  • Integrate digital tools in medical education (digital meded).                                          
Please download our flyer

HEALTHCARE &
e-HEALTH EXPERTISE
B2B COMMUNICATION
DIGITAL MEDED
e-HEALTH
CLINICAL STUDIES
MARKET ACCESS & MARKETING
COMMUNICATION TO END-USERS

OUR APPROACH

Digital health comprises all the information and communication technologies used in the healthcare sector, from disease prevention, to diagnosis, up to treatment and follow-up. Digital health includes the use of connected devices for patient monitoring, electronic patient record to store medical data, m-health solutions for telemedicine, or artificial intelligence to analyze medical “big data”.

Along with ground-breaking opportunities, digital health also brings new ethical and regulatory challenges, such as lack of public trust and questions related to data privacy. As experts in the healthcare field for many years, we help you to anticipate these issues, convince future customers and end-users, and integrate your e-health technology in current clinical practices.

BUSINESS CASES – Digital Health

BUSINESS CASE 1
Context : In order to prepare the transition to digital health, a health authority needs support to understand the challenges and needs of healthcare professionals and inform them about the integration in their medical practice of the mandatory e-health tools.

Vivactis solution & deliverables :

  • Field survey with healthcare professionals:
    − Interviews of pharmacists, general practitioners, retirement home & hospital staff...
    − Results analysis & report presented to customer
  • Development of a strategic communication plan for healthcare professionals about the upcoming integration in their medical practice of the mandatory e-health tools (recommendations for change management, target analysis, key messages & communication tactics per target, detailed planning & budget)
  • Website content edition to communicate about the e-health transition to healthcare professionals and to the local population.
BUSINESS CASE 2
Context : An e-health company wants to run an observational study at the hospital to prove the reliability of a wireless-connected device monitoring patients affected by a chronic disease.

Vivactis solution & deliverables :

  • Study conception & synopsis (type of study, number of patients, study outcomes, PI identification…)
  • Edition of the documentation for submission to the Ethics Committee (study protocol, informed consent form, case report form, patients and healthcare professional questionnaires)
  • Development of medical education material to train physicians on the use of the device
  • Organization of a campaign to recruit patients
  • Final study report
  • Scientific publication of the study results
  • Edition of a white paper based on the study results.