Thanks to easy accessibility to health information, patients are more knowledgeable and play a bigger role in the choice of their treatments. This tendency, called “patient empowerment”, has led to growing pressure for changes in the healthcare legislation and healthcare systems (eg. patient advocacy groups).
Vivactis is fully aware of this evolution. We help you develop information and prevention campaigns, which can help reinforce the image of your company in the minds of the general public and the "prescribers" (physicians). We also capitalize on the new media and information tools. Being medical doctors, we make sure that the non-commercial direct-to-patient actions take into consideration the interest of both the prescriber and the patient.
Context: A private clinic wants to increase its visibility not only in the region, but also towards foreign patients. The clinic mandates Vivactis to propose some tactics to attract new patients.
Increase national and international visibility
Improve the portfolio of services offered
Create new channels to access patients
Strategy & deliverables:
Website re-structuration (new content development, new sections, translation in three different languages) to be more attractive for international patients
Clinic's brochure in different languages
Set-up of a patient coaching program (concept and content development), which should improve patients' awareness about their disease and help them feel more involved in the treatments the clinic is offering them
Creation of two social network pages (concept and content development) and advertised on the clinic's website
Context: An industrial customer wants to launch its new OTC product in Switzerland. In this context, the customer organizes a press conference with KOLs and journalists and mandates Vivactis to write a press conference report and develop a com strategy for Switzerland.
Objectives : Develop a com strategy for patients as well as for health professionals in the field (GPs, specialists and pharmacists). Strategy
Com plan including patients and health professionals as targets (target portrait, tactics and key messages per target, timeline and budget estimation…)
Presence at the press conference (scientific journalism)
Coordination of the PR campaign in the French and German-speaking parts of Switzerland
Contact with the Swiss large audience press & follow-up, coordination of the promotion in public transports, offer negotiation…
Contact with the Swiss professional press, offer negotiation & follow-up
Press conference reporting (in English, French and German)
Press folder for Swiss main audience press, including press release and Q&A list for journalists (in French and German)
Press folder for Swiss professional press, including press release and Q&A list for journalists (in French and German)
Print and online banner for prevention campaign in public transports
Print and online adverts for professional press
Vivactis (Suisse) SA - Biopôle, Croisettes sect., SC-A building, Rte de la Corniche 4, 1066 Epalinges - Switzerland | Email: email@example.com | Phone: +41 21 311 62 73