YOU ARE

A public hospital, a healthcare center, or a private clinic willing to:
  • Position your Institution/Service as key partner in the health ecosystem
  • Raise awareness among referring physicians, partners, patients & surroundings
  • Enhance patients’ engagement & compliance to treatment
  • Accelerate the digitization & innovation process of your Institution
  • Improve your internal communication (incl. for change management)
  • Offer advanced professional education to your medical staff
  • Create links with the industry (e.g. about educational programs).

WE OFFER YOU

A broad portfolio of on-demand communication & consulting activities:
  • Strategic positioning & brand messaging
  • External & internal communication plan to reach out HCPs and patients
  • B2B & direct-to-patient communication material (print/online)
  • Public relations (PR)
  • Development & implementation of patient coaching programs
  • Content edition & web development for online patient coaching platforms
  • Support to integrate new digital solutions in the clinic
  • Innovative digital medical education tools (e-learning platform, digital congresses, e-digests)
  • Consulting/coaching for change management
  • Crisis management pack & consulting (ready-to-use checklists, strategy & coaching).                                                 
A dynamic team of biomedical communication experts with a deep knowledge of the healthcare sector and a large network among loco-regional healthcare professional stakeholders (health authorities, hospitals, think tanks, research centers, industry players, journalists).                                         
Please download our flyer in English or in French

COMMUNICATION STRATEGIES
BRANDING
PATIENT COACHING PROGRAMS
PREVENTION CAMPAIGNS
DIGITAL MEDICAL EDUCATION
CHANGE & CRISIS MANAGEMENT
PUBLIC RELATIONS

OUR APPROACH

With the growing competition between public and private hospitals, medical centers and hospital departments must review their strategic positioning in order to stand out. Institutional communication plays a crucial role in spreading the brand image, promoting patient services and influencing the doctor-patient relationship. In-hospital communication is also important to inform teams, while ensuring a sense of belonging to the institution. Finally, the integration of digital communication tools also contributes to the evolution of hospital communication.

BUSINESS CASES – Healthcare Centers

BUSINESS CASE 1
Context : A Service of a Swiss University Hospital wants to reinforce its positioning and enhance its visibility among patients and prescribers.

Vivactis solution & deliverables :

  • Positioning workshop with the senior clinicians of the Service (competitive landscape, targets mapping & portrait, Service’s attributes, fine tuning of the value proposition)
  • Communication plan with situational analysis, targeting, key messages per target groups (prescribers, clinicians, patients, medical students…), communication strategy with detailed com tactics, time schedule and budget.
BUSINESS CASE 2
Context : A hospital needs support for the development, implementation and communication of a patient coaching program, to ensure optimal program launch, sufficient patient recruitment and long-term effectiveness.

Vivactis solution & deliverables :

  • Creation of a program overview tool, as well as checklists and detailed timeline for the development and implementation of each program phase
  • Edition of a patient coaching program implementation manual (for internal use)
  • Participation in the content creation & development of an online patient coaching platform
  • “Brand” messaging around the program, to be communicated to the patients and to the different healthcare professionals involved throughout the program (prescribers, external/internal HCPs)
  • Communication plan with detailed tactics for every targets, timeline and budget.