YOU ARE
A public hospital, a healthcare center, or a private clinic willing to:
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WE OFFER YOU
A broad portfolio of on-demand communication & consulting activities:
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COMMUNICATION STRATEGIES BRANDING
PATIENT COACHING PROGRAMS
PREVENTION CAMPAIGNS
DIGITAL MEDICAL EDUCATION
CHANGE & CRISIS MANAGEMENT
PUBLIC RELATIONS |
OUR APPROACH
With the growing competition between public and private hospitals, medical centers and hospital departments must review their strategic positioning in order to stand out. Institutional communication plays a crucial role in spreading the brand image, promoting patient services and influencing the doctor-patient relationship. In-hospital communication is also important to inform teams, while ensuring a sense of belonging to the institution. Finally, the integration of digital communication tools also contributes to the evolution of hospital communication.
BUSINESS CASES – Healthcare Centers
Context : A Service of a Swiss University Hospital wants to reinforce its positioning and enhance its visibility among patients and prescribers.
Vivactis solution & deliverables :
- Positioning workshop with the senior clinicians of the Service (competitive landscape, targets mapping & portrait, Service’s attributes, fine tuning of the value proposition)
- Communication plan with situational analysis, targeting, key messages per target groups (prescribers, clinicians, patients, medical students…), communication strategy with detailed com tactics, time schedule and budget.
Context : A hospital needs support for the development, implementation and communication of a patient coaching program, to ensure optimal program launch, sufficient patient recruitment and long-term effectiveness.
Vivactis solution & deliverables :
- Creation of a program overview tool, as well as checklists and detailed timeline for the development and implementation of each program phase
- Edition of a patient coaching program implementation manual (for internal use)
- Participation in the content creation & development of an online patient coaching platform
- “Brand” messaging around the program, to be communicated to the patients and to the different healthcare professionals involved throughout the program (prescribers, external/internal HCPs)
- Communication plan with detailed tactics for every targets, timeline and budget.