A company (Pharma, Biotech, Medtech, Diagnostics, Cosmetics, Medical nutrition, Digital Health...), an academic research center or a lab active in the field of life sciences/clinical research, a hospital or private clinic, a scientific society, a foundation active in healthcare/prevention, a health league, an NGO, or health/economic authorities intending to:
Communicate on life sciences and health topics
Promote these two sectors towards professionals or non-professionals.
In a fast-paced environment where technology and innovation play such a tremendous role, being able to clearly present complex information, identify the right targets and adapt the messages is key to effective communication.
Thanks to our medical and scientific experts, Vivactis helps you analyze your environment, create and implement strategic communication plans customized to your specific needs. Moreover, we use new electronic media, such as mobile devices and social networking, for more appropriate and effective communication. We have executed successful plans for some of the major players from the industry and academia, as well as for non-profit organizations.
BUSINESS CASES – Biomedical marketing & communication
Context: A Swiss canton wants to increase its visibility in the field of life sciences to attract foreign companies and world-renowned academic group leaders to the region. Vivactis has been mandated to analyze the situation of the life sciences sector in this canton and develop a strategy to further promote this sector.
Analyze the industry, service providers, Medtech suppliers, academic research centers, and hubs in the field of life sciences
Develop a com strategy for the canton to increase the visibility of the life sciences sector
Databases of the industry (Pharma, Medtech, Biotech…), service providers, Medtech suppliers and life sciences academic research centers
Quantitative results of the analysis (number of companies, research centers, etc. per sector of activity/therapeutic domain; number of employees; country of origin; globalization; geographical distribution; date of establishment and evolution in time)
Identification of fields of expertise and emerging fields/niches
Communication plan to promote the life science sector to professionals and non-professionals (targets, tactics, key messages, editorial plan, timeline…)
Context: A customer from the healthcare industry is struggling with one of its products, which is under-prescribed for a certain indication. Vivactis is mandated to collect and summarize the scientific evidences about the product and fine-tune the message to be sent to the medical community.
Objective: modify prescription habits on the basis of scientific evidence
Strategy & Deliverables
Literature review and reporting of scientific evidence
Content editing on the basis of new scientific evidence
Highly specialized communication campaign targeting Key Opinion Leaders
Training of marketing and sales teams for the new message (detailing scheme and detailing aid)
Company visibility in two national scientific meetings
Positive results in terms of prescription rates for the new indication on the targeted local market
Concept will be used as a pilot for other markets
Vivactis (Suisse) SA - Biopôle, Croisettes sect., SC-A building, Rte de la Corniche 4, 1066 Epalinges - Switzerland | Email: email@example.com | Phone: +41 21 311 62 73