YOU ARE

A start-up active in life sciences or healthcare intending to raise funds and bring a product to the market.

WE HELP YOU

Understand your market:
  • Characterize your market & identify the unmet needs
  • Perform desk searches, literature research, field surveys
  • Position effectively your product
  • Address pricing & reimbursement challenges
  • Identify and get in touch with KOLs, spokespeople & early adopters                                                        
Convince your future customers & investors:
  • Define your brand (messages & graphic design)
  • Set up a clear product launch strategy
  • Prepare a persuasive presentation folder for investors
  • Develop powerful marketing & medical education material
  • Design clinical studies to gather trustworthy data

Benefit from our knowledge of the biomedical field and understanding of the investors’ decision criteria.
Please download our flyer

MARKET ACCESS
POSITIONING & BRANDING
MARKETING STRATEGY
PRODUCT LAUNCH
INVESTORS' PRESENTATION FOLDER

OUR APPROACH

Entering the start-up's lifecycle and the entrepreneurship world can be challenging, especially in the field of life sciences where it usually takes years before getting the product on the market. Indeed, convincing investors, crossing the "valley of death" during the financing process, gathering enough clinical evidences, developing a product that meets market needs, and getting ready for product launch are the main barriers to successfully starting to generate income.
Thanks to our deep knowledge of the biomedical field and healthcare professionals and our good understanding of the investors' decision criteria, we help you gather convincing data that support the "proof of technology", "proof of concept" and "proof of market" in order to secure further funding and be prepared for market access.

BUSINESS CASES – Life Science Start-up Pack

BUSINESS CASE 
Context : In order to be ready for the next meeting with investors and secure further funding, a Medtech start-up wants to better understand the current care pathway, confirm the unmet needs of the future device users and identify early adopters.​

Vivactis solution & deliverables :

  • Fast-track branding workshop with the customer to review the existing market data and marketing material
  • Gap analysis and recommendations on how to enhance the start-up’s visibility and get in touch with KOLs among the identified market segments
  • Field survey for further market characterization:
    − Edition of questionnaires for pre-defined target groups
    − Identification and interviews of KOLs among the different market segments
    − Summary of the field survey’s results as part of the investors’ presentation folder
    − Edition of a scientific digest of existing clinical data.