YOU ARE

A company (Pharma, Biotech, Medtech…), an academic research center or a lab active in the field of life sciences/clinical research, a hospital or a private clinic, a scientific society, a foundation active in healthcare/prevention, a health league, an NGO, or health/economic authorities willing to:
  • Communicate about life sciences & health topics
  • Promote these two sectors towards professionals or non-professionals.

WE SUPPORT YOU

…with the development of innovative online & print material (content and graphic design) for powerful medical/scientific marketing & communication tactics:
  • Content writing & proof reading
  • Print material (promotional leafl ets, white papers, annual reports, scientific folders…)
  • Digital material (websites, e-newsletter, e-health platform, promotional videos, content for tablet, apps…)
  • Scientific journalism (press folder, press releases, contact with journalists)
  • Creative development & graphic design
  • Scientific event/advisory board organization (program development, speaker brief & coordination…)
  • Project management                                                     

Please download our flyer

OUR APPROACH

In a fast-paced environment where technology and innovation play such a tremendous role, being able to clearly present complex information, identify the right targets and adapt the messages is key to effective communication.
 
Thanks to our medical and scientific experts, Vivactis helps you analyze your environment, create and implement strategic communication plans customized to your specific needs.  Moreover, we use new electronic media, such as mobile devices and social networking, for more appropriate and effective communication. We have executed successful plans for some of the major players from the industry and academia, as well as for non-profit organizations. 

BUSINESS CASES – Biomedical Marketing & Communication

BUSINESS CASE 1
Context : An academic research center wants to reach out to the industry and hospitals and be more visible for health authorities.

Vivactis solution :

  • Re-position and rebrand the research center according to the new targets (industry & hospitals)
  • Adapt the communication strategy and material accordingly.

Vivactis deliverables :

  • Report of the competition & target analysis
  • Results of the re-branding workshop (new vision, mission, objectives, value proposition…)
  • Communication plan (targets, tactics & key messages per target, timeline & budget estimation)
  • Development of new communication material (new website, new promotional brochures…)
  • Update of the content of the existing communication material (such as annual report, electronic newsletter, booth material, brand book, graphic style guide...).
BUSINESS CASE 2
Context : A customer from the healthcare industry is struggling with one of its products, which is under-prescribed for a certain indication. Vivactis is mandated to collect and summarize the scientific evidences about the product and fine-tune the message to be sent to the medical community.

Vivactis solution :

  • Modify prescription habits on the basis of scientific evidences.

Vivactis deliverables :

  • Literature review and reporting of scientific evidences
  • Content editing on the basis of new scientific evidences
  • Highly specialized communication campaign targeting Key Opinion Leaders
  • Training of marketing and sales teams for the new message (detailing schema & detailing aid).