YOU ARE
A company, an academic research center, or an NGO active in the life science/healthcare sector, a hospital or private clinic, a patient association, or health authorities, etc. willing to:
- Inform patients and the public about a disease, a new treatment, a novel medical technology or services in life sciences/medical field
- Ensure treatment compliance
- Develop a corporate health program.
WE SUPPORT YOU
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From the development of the communication strategy to its implementation:
Please download our flyer
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OUR APPROACH
Thanks to easy accessibility to health information, patients are more knowledgeable and play a bigger role in the choice of their treatments. This tendency, called “patient empowerment”, has led to growing pressure for changes in the healthcare legislation and healthcare systems (eg. patient advocacy groups).
Vivactis is fully aware of this evolution. We help you develop information and prevention campaigns, which can help reinforce the image of your company in the minds of the general public and the "prescribers" (physicians). We also capitalize on the new media and information tools. Being medical doctors, we make sure that the non-commercial direct-to-patient actions take into consideration the interest of both the prescriber and the patient.
Vivactis is fully aware of this evolution. We help you develop information and prevention campaigns, which can help reinforce the image of your company in the minds of the general public and the "prescribers" (physicians). We also capitalize on the new media and information tools. Being medical doctors, we make sure that the non-commercial direct-to-patient actions take into consideration the interest of both the prescriber and the patient.
BUSINESS CASES – Direct-To-Patient Communication
Context : Development of a Direct-To-Patient communication strategy for a patient association.
Vivactis solution & deliverables :
- Full strategy for business development and marketing & com
- Implementation of the com tactics targeting the patients and surrounding (incl. survey coordination and analysis, creation of a new website, newsletter, press kit, presence on social networks…)
- Coordination of a prevention campaign:
− Organization of a virtual/online round-table for the community
− Creation and full coordination of a national prevention campaign
− Creation of the material and web platform
− Contacts with scientific association and medical doctors
− Contacts with sponsors from the industry
− PR activities.
Context : Development of a patient coaching program in surgery for a private clinic.
Vivactis solution & deliverables :
- Creation of the patient coaching program in collaboration with the medical team (coordination with the Management, surgeons, physiotherapists, IT…)
- Development of the dedicated web platform (content edition, customized functionalities, password management, technical support…)
- Training of the admission staff and medical teams
- Adaptation of the program to international patients.
Context : A Pharma industrial customer wants to launch its new OTC product in Switzerland. In this context, the customer organizes a press conference with KOLs and journalists and mandates Vivactis to write a press conference report and develop a communication strategy for Switzerland.
Vivactis solution :
- Develop a communication strategy for patients as well as for health professionals in the field (GPs, specialists and pharmacists).
Vivactis deliverables :
- Communication plan including patients and health professionals as targets (target portrait, tactics and key messages per target, timeline & budget estimation…)
- Press conference reporting (in English, French & German)
- Press folder for Swiss main audience press, including press release and Q&A list for journalists (in French and German), as well as contact with journalists
- Coordination of the PR campaign in the French & German-speaking parts of Switzerland
- Print & online banner for prevention campaign in public transports
- Print & online adverts for professional press